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August 7th, 2008 admin Posted in Marketing Secrets No Comments »
Question: Who would you recommend to help me with graphics and a sales letter for an ebook? Right now it's in Word format. I'd like to add some graphics, make it into a PDF and get a salesletter written.
Answer: If you're on the Mac, making a PDF of your Word Doc is as easy as [...]
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August 7th, 2008 admin Posted in Marketing Secrets No Comments »
Question: I've already made over 100k net online doing PPC and affiliate marketing. Now I want to learn SEO. Do you have any suggestions for the easiest, fastest way to master SEO? I'd guess about 200 hours of learning and doing?
Answer: There are two essential sources of wisdom when it comes to mastering SEO. Since [...]
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August 4th, 2008 admin Posted in Marketing Secrets No Comments »
Links are an important component in an online marketing campaign. Websites usually need a significant number of quality links to perform well in organic search rankings. Once upon a time, high-quality links were plentiful. But with the growth of the web, and an ever-increasing number of competing websites, garnering link love and attention is a time-consuming and tedious process.
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August 4th, 2008 admin Posted in Marketing Secrets No Comments »
Federal guidelines for what type of information companies can provide on their official Web sites have not been updated since 2000. On Wednesday, the Securities and Exchange Commission voted unanimously to modernize its rules to fit in with an increasingly digital economy.
Under the revamped rules, which have not yet been released in their entirety, information posted on a company Web site does not necessarily have to comply with Sarbanes-Oxley rules relating to a companys disclosure controls and procedures.
The rules also provide clarity on how companies can: provide access to historical or archived data without it being considered reissued or republished every time it is accessed; link to third-party information or Web sites without having to adopt that content for liability purposes; and use summary information in the context of the securities laws antifraud provisions.
Meanwhile, Web sites no longer have to include a printer friendly version of all their documents so sites can include more interactive and dynamic features, the SEC said.
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July 31st, 2008 admin Posted in Marketing Secrets No Comments »
Hi Michael, do you have an opinion about xSite Pro v.2 versus Semiologic? I'm going to buy one or the other this week. Thanks!
XSite Pro and Semiologic are very different creatures. XSite is an excellent site builder but not a blogging tool. Semiologic is a blogging theme for Wordpress to make blogging easier and [...]
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July 14th, 2008 admin Posted in Marketing Secrets No Comments »
What I'm about to tell you is very powerful. It's totally exclusive and no one knows about it yet. It's research on how we make decisions and what makes us comply. It's scientific evidence of what leads to yes.
Researcher Dr. Robert Cialdini proclaims that, "There's nothing wrong with lining your pockets, so long as you're [...]
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July 14th, 2008 admin Posted in Marketing Secrets No Comments »
Yahoo Inc will let customers, academics and even rivals build customized Web search services on top of its own technology, introducing a resale model into a major Internet market.
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July 14th, 2008 admin Posted in Marketing Secrets No Comments »
Staying ahead of the competition can be an on-going struggle. While it is not healthy for a company to focus too much time and attention on the competition, it is important to stay abreast of what your competition is doing. When evaluating the competition, assess the industry giants and companies closest to your space. But be sure that you don’t exclude the small companies in your assessments. Sometimes a small competitor can have innovative ideas or marketing concepts, but may lack the capital to really benefit from the concept. This may present you with an opportunity.
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July 10th, 2008 admin Posted in Marketing Secrets No Comments »
The following is just a quick excerpt of cool tools, super tips and information that I've found useful. I didn't have time to write about all of them in the newsletter, but they were just too valuable to leave out.
Open Source Screen Recorder
Some people swear by Camtasia, some people swear at it. If you're [...]
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July 7th, 2008 admin Posted in Marketing Secrets No Comments »
Small businesses and entrepreneurs often repeat the same mistakes. If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture:
1. Promising The World
Entrepreneurs will commonly make bold promises that are often impossible to actually deliver. It is important that you stay grounded in reality, and only agree to things that you know you can actually deliver.
2. Lack Of Discipline
Owning a business takes commitment and self-discipline. Since you are the boss you probably won’t be disciplined for things like not showing up for work on time… but such things will have a negative impact on your business. It is important that entrepreneurs treat their business just like a real business, and not like a personal hobby. Act professional, charge for your services, and be accountable for the product or service provided. Self-discipline is critical to being self-employed.
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