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Archive for the ‘Marketing Secrets’ Category

Small Business Logos

Monday, July 7th, 2008

Many small businesses struggle to develop an identity consider checking out logo sites for an inexpensive way to build a corporate identity.

Here are some to try -
Logo Search - http://www.logo-search.com
LogoMaid - http://www.logomaid.com
Web Design Elements - http://www.webdesign-elements.com

Here is a good summary of What to Look for in a Logo  

This is a more in depth article -
What Makes a Good Logo
And Building an Image with a Logo  
Bring Your Product to Life with Personality

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Expert PDF for Small Businesses

Monday, July 7th, 2008

Expert PDF 5 is an easy to use and reliable PDF application to create, modify and send PDFs as easily as Word documents. You can modify text, images, layout or comments quickly and easily. This version can also be used as a default viewer for all your PDF documents.

Expert PDF is discounted 40% for 24 hours only!

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Keyword Results Analyzer Pro

Friday, July 4th, 2008

Keyword Results Analyzer is Dr. Andy Williams' best selling product. It allows you to dig deep within keyword data to discover long tail keywords, phrases and markets related to your primary keywords.
The Pro version digs deeper to find niches inside of niches. It uses LSI (latent semantic indexing) tools to determine the exact meaning of [...]

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Using Google Trends for Market Research

Thursday, July 3rd, 2008

Two years ago, Google Trends would let you enter keywords separated by commas and it would fill in the blanks. Fun but not very useful.
A year ago they added Hot Trends so you could see what people were searching for in near real time. Which made it a little more useful for market research.
Now they've [...]

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New XSite Pro 2.0 Webinar

Wednesday, July 2nd, 2008

Everyone needs a site builder. I use a combination of Rapidweaver for my static pages and Wordpress for my blog. Unfortunately Rapidweaver is Mac only and my PC cousins could only weep at my amazing ninja like production skills… until now.
XSite Pro was a fantastic product. But version two is like anything that's been cooking [...]

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Get Backlinks in 30 Minutes

Tuesday, July 1st, 2008

How would you like to get top search engine rankings and thousands of visitors with a brand new domain name that's never been indexed before? It's not some cheesy reciprocal linking scheme and doesn't involve any gray hat tactics.
I heard about this one from my good friend Jim Morris over at Nichebot. He was quite [...]

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Deal of the Day Websites, Where to Find a Bargain?

Tuesday, July 1st, 2008

With the economy in a questionable state, everyone is looking for a good deal. Savvy business owners have jumped at the opportunity to carve out a niche for themselves in the struggling economy. Coupon and Deal-Of-The-Day websites have become extremely popular. Everyone is getting into the action, from large conglomerate websites to small specialty shops, and many now have some sort of Deal-Of-The-Day special where an item is offered at a significant discount for a specified and limited period of time. While the Deal-Of-The-Day websites were originally designed to capture impulse purchasers, many financially-conscious penny-pinching shoppers are now monitoring these sites regularly, in search of good deals on products they might need.

Everybody loves a bargain! Where should you look for a bargain?

PS
Be sure to check out Software Deal of the Day

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SEO Best Practices

Wednesday, June 25th, 2008

SEO (Search Engine Optimization) Best Practices Podcast with your host Michael Campbell and SEO Specialist Mike Marshall.
With me on this podcast is Mike Marshall, who is widely known as the creator of the original theme-based LSI tool for SEO professionals. He has recently released a new tool called SEO Recon that will analyze what your [...]

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Why Use Web Templates?

Wednesday, June 25th, 2008

Web templates offer webmasters a great opportunity to minimize development time and get new sites on the web sooner rather than later. The structure of web templates allow webmasters to focus on the proprietary content development, and optimizing the website for search engines, rather than struggling with layout and graphics.

Why Use Web Templates?

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Software Industry Conference in Boston July 17-19th

Tuesday, June 24th, 2008

The Software Industry Conference is coming to Boston July 17th through 19th, 2008. This exciting event, now in its 18th year, will be held at the Boston Marriott Quincy in Quincy MA.

The Software Industry Conference features three days of informative sessions that cover a wide range of subjects of interest to software developers. There will be sessions on marketing, foreign markets, ecommerce, outsourcing development, copyrights and trademarks, and much more.

The Software Industry Conference provides lots of time to network with other attendees. Thursday evening there is a night of fun, excitement, food, and beverages sponsored by Digital River, always a highlight of the conference. Friday evening features an Exhibit Night with vendors in over 20 booths and food and beverages for all.

On Saturday there is an Awards banquet. The Software Industry Conference is the premier software marketing event of the year. So, if you are a small software developer or MicroISV,  plan to attend!  

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