Ranking High On Google Easily With A Local Business Website

October 6th, 2008 David McCammon Posted in SEO No Comments »

As you already know, you absolutely must have a website if you intend to in any way remain competitive in the fast moving marketplace we ‘re in. And further, you will likely agree that simply having a website isn ‘t the end of it. Your local business website will need to show up high on googles first page. If not then it is just a waste of time. The obvious question then is how do you get your website to rank high in google?

You are probably aware that there are lots of people in your area that could put up a local business website for you. I ‘m sure that if you hop on over to google (but not yet) you could find thousands of companies that would be eager to put your business online. They would likely charge you anywhere from hundreds to thousands of dollars for the job. The problem of course is that 99% of them haven’t a clue how to get you free traffic from google.

Over the years website designers have become very very good at thier craft. That is they can offer you a business website that has all the fancy touches. They will build you a website that you will be proud to show to your friends.

Problem is you still won’t have any new business because you just won’t be high enough in googles search results for it to matter. It’s true. google doesn’t really give a flying rats arse how many bells and whistles there are on your buisness website. They just don’t care if you use flash or java or spinning jpegs or dancing elephants.

Many professional web designers like to show off thier fancy sites so that they can charge you lots of cash. Problem is that more often than not this stuff has a more negative effect on your rankings than positive. Having to much junk on your site is the last thing you want to do if your looking for the kind of people who will find you on the internet.

So what does Google look for? Websites that Google’s software judges to be highly relevant to the search term. When people search for “Chicago antique store” Google wants to show them information they’ll find useful. They’ll direct them to sites that Google’s software thinks are the best matches for “Chicago antique store”, not the ones with the cutest animated cartoons.

And there are ways of building a website that Google likes. Likes a lot. It’s called “optimizing”. When we build your website, we optimize both the underlying code, and the contents of the website to rank high in Google’s search results. Very high. And guess what? The higher up your website is in Google’s ranking, the easier it to stay there, because more people will be clicking on your site. And that will tell Google’s “spiders” that your site is even more relevant. When we build you a Top Ranked Website, you go right to the top, and you stay there.

Here’s some more good news. You don’t have to pay thousands of dollars for a website that makes your business a good amount of money. For less than a thousand dollars the right web designer can get you a great looking site that ranks very high in google and pulls in loads of customers and leads for your business. Do Not waste money on fancy bells and whistles, that’s not what your customers are looking for.

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Invest In Video Marketing - Here’s Why

October 2nd, 2008 Terry Stanfield Posted in SEO No Comments »

If you are an online business, an important factor you must consider is video marketing. This type of investment can help your business grow and reach your targeted market successfully. The many reasons you should consider a video marketing investment for your business include cost effective, time saving benefits, site rank, and much more.

The best solution for any business currently suffering on the World Wide Web today is the investment of video marketing. Listed below are six reasons why you might consider using video marketing for your online business efforts.

1. Businesses often fail today because their company doesn’t come up under search engine result pages. A solution to listing on the search engines so you can be found by the customers is video ad marketing.

2. Beating the competition in the search engines means ranking as higher than your competitors in the search results. The use of video marketing will assist with the highest rankings possible on search engine results because it will increase website traffic.

3. When you manage your search engine marketing it can take hours and hours of work. The best solution to freeing up needed time so you can use it toward more important goals of the company is by investing in video marketing.

4. An online business with a high ranking is considered to have more credibility to the customers than a site without a page rank at all. In order to achieve the best rank possible you must increase website traffic to your site as you can by the use of video marketing.

5. A video marketing investment is the most cost effective thing you can do for your online business because of the value. Once you see the success factors associated with video marketing you will realize it is money well spent.

6. Many businesses are removed from search engines due to not properly following the guidelines set forth for their online marketing efforts. The right video marketing requires following search engine guidelines with the use of the right tools and resources so you will not be blacklisted.

If your business is currently suffering with your online endeavors you might think about the many factors associated with video marketing and the many ways this type of marketing can improve your business. You should not think twice about the money well spent if you are currently suffering with your online endeavors. The many success factors associated with video marketing include higher ranking with search engine listings, increase website traffic, time saving benefits, excellent value, and much more.

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Keyword Research in Internet Based Marketing

October 2nd, 2008 joe cotroneo Posted in SEO No Comments »

There is not one day, hour or minute that passes that there is some writer in some part of the world doing keyword research from any number of the search engines offered online. They do this to find out more about a specific subject or topic that they will write their next article about. When you know little or nothing about a subject you are to write about, it can be a very good idea to do keyword research. It can actually be very helpful to gain such knowledge for article writing.

However, there are consequences to doing keyword research which can slow down your progress. For instance you can get into a great deal of trouble and even lose a client if you make a practice of copying the work of someone else without their permission, which is plagiarism. Since there is so much plagiarism going on today, it is no wonder that clients insist on having quality content that is totally original.

It may appear to be a very good idea to do a bit of keyword research before beginning the actual writing of a new article. However, you have to be extremely careful that you do not use any more than three particular words together from the original text you have found while researching. There are programs out there to catch this, such as Copyscape. When they are found, the program will highlight that particular phrase as being suspect. This simply means that you will have extra work to do by having to revise the part of your article so that it is no longer the same as the original phrase. Doing so can cause you to lose a client and give you a bad name, thereby influencing whether or not you even find other clients to work for if you let it happen to very often.

What about those times when you do keyword research when you are not writing an article for someone else and you want to get the hang of how it will work as well as what you can learn about doing keyword research? You can search until you are satisfied when you are not using the material you find in any sort of paper or article.

When you are doing keyword research for your own growth or learning and do not plan to use it in any type of paper or article that may be read by the general public, you can search for anything you like for as long as you like. Does this mean that you cannot copy any information from a specific website page for your own personal information or reading pleasure or even print the complete page out for later reference. Yes, you can do that.

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Search Engine Marketing Tips For Website Promotion

October 2nd, 2008 Jack Sinclair Posted in SEO No Comments »

As search engines have become a more and more integral part of our business life, their inter workings are exposed and techniques one can promote their rank in a search have developed. These techniques, known as search engine optimization techniques or SEO, are used by businesses and private websites to promote their sites on search engines like Google, Yahoo, etc. to place their site higher in a search for given key words.

Search engines allow the user to type in a search term or keyword and in return they are provided with the latest and most relevant response or information. Search engines are fine-tuned bits of technology that easily give users the best possible match to whatever keyword or phrase they are searching for. If search engines didn’t provide information that relates to what the user wants or if the information was out-dated, it obviously wouldn’t be helpful. Users have become accustomed to getting the freshest and most recent data using search engines.

One piece of information that search engines look at when determining rank is the age of the information. Some information is fast changing, and only the latest news will be relevant to searchers, while other information is timeless, and it is the well respected sites that get the higher rankings for this type of information.

Search engine optimization is a process for making web sites more attractive to the search engines. While some companies think this is bad practice, you would be surprised to hear Google employees saying that some degree of organization is needed in order for them to properly index any website. Thus, it is important to know how to structure a site in order to get it listed in the search engines.

In order to increase your website’s page rank, you should utilize the most effective search engine optimization techniques. There are a few little tricks that can help you do just that; the best way is to consistently give content that is high-quality. This seems logical but you would be surprised at how many websites omit content that users would find interesting. If you supply data that is interesting, easy to understand, and updated on a daily basis you will find that you get more interested visitors to your site and they will be more likely to return to your site in the future. Anytime you can take the opportunity to separate your website from others that are boring or difficult then you should do it. The better your page is the better chance you’ll have at getting the best page rank with search engine optimization.

The next important thing to achieve a high page rank is to make use of keywords and phrases. Doing so make sure that the keywords correspond to the keywords your site is actually optimized for. This will attract much number of visitors who are searching for the same keywords and hence increase your page rank.

Getting other websites to link to you using these popular terms is another key thing you can do to get yourself higher rankings and more website traffic. When a bunch of websites link to you with a particular phrase, it tells the search engines that you are relevant for that term, and your site gets a chance to be in the search result for that term.

Developing content can also prove to be a very useful strategy. Online users are seeking out information so if you make sure that your page is providing them with useful and complete information, it increases the chances that they will become your customer. One easy way to establish content for your webpage is to write articles. If you are going to write articles for your site you should be sure to arrange the content in an easy format. One suggestion is to just add a new page to your site, that way you’ll have more room to add future articles and store them which can attract more visitors. Just make certain to archive your articles in a directory that is near the root web of your site so search engines will be able to catalog your online articles.

Remember that search engine optimization techniques are crucial in establishing an impression of your site. So always write high-quality content full of keywords and phrases and make sure you set up links to your site to and from a select group of other sites. If you follow this advice, you are sure to have a successful website and online business.

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Article Submission Produces Big Results

October 2nd, 2008 Third Charms Posted in SEO No Comments »

There are a number of ways to get visitors to your webpage. In order to create strong visitors for your webpage through network marketing article submission, you need to optimize your articles. Article submission significance starts with the article itself.

You can never have too many articles driving visitors to your webpage. Individuals are looking for knowledge which is why they landed on your article. Individuals love to read the news because they would like to know the latest trends in the business.

If you can produce numerous outstanding articles, you can be assured that you’ll boost your page ranking. There are several submission companies operating online. If you are actually submitting good, informative articles on a consistent basis, you can really begin to develop your online presence.

Manually submitting one article a time can be okay if you are getting them into the right directories. It is better when the article submission site submits articles to directories that are being indexed by Google. You can build your Ezine business just like any area of expertise marketing web-pages.

Always organize your thoughts before you begin submitting. Make sure your articles are well written with no grammatical or spelling errors. Search terms and terms with a similar meaning should be splattered throughout the article.

After you have the data written, you can now include a author box at the end of the article. In the HTML author box you can vary the hyper text backlink search term phrases, which allows you to build up back backlinks. A good author box is not larger than 15% of the total size of the article.

Submit articles that demonstrate your expertise, not articles that are promotional. Call to action phrases may vary depending on the article data you are submitting. Once you have written your article and it’s ready for submission, there are several ways to distribute it.

Offer expertise in the form of an article and you’ll be marketing your own business with significance. Article submission domination is far more powerful and effective than pay per click marketing. There is article submitting software available ranging from free to around $500.

The author box is an article authors dream. The author box is basically a brief summary about you, your business and with a backlink that goes right to your webpage. The data must also provide some meat to it.

Once you are done submitting the article, you need to distribute so that it takes you as little time as possible. Some authors submit with a sense of humor while others use a more of a matter-of-fact approach. Is your company ready to pounce on trends and shifts in your industry?

Masters have claimed that it is suicidal for anyone to have only ONE source of income. Most masters agree that articles should be between 400-600 words. Any article directory that cares about the quality of articles they publish will spend some time to review each submitted article before publishing it.

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Get Assured Website Or Blog Success Using Social Power Linking

October 2nd, 2008 V.K. Rajagopalan Posted in SEO No Comments »

Social Power Linking is a membership website at which you will have opportunity to utilize innumerable tools and strategies to dramatically grow the traffic to your website or blog through free and very effective social linking strategies. As an affiliate marketing professional, you can also earn a very lucrative recurring affiliate commission from this site.

This site is owned and operated by Jack Humphrey, one of the internet’s leading Link Building and Web 2.0 gurus. Jack Humphrey has written numerous highly successful books on generating enhanced traffic to websites and is the author of the Friday Traffic report blog. Jack has been a successful internet marketer since 1998 and has been tutoring internet marketing skills to several thousands of internet marketers for more than 5 years.

When you become a member of this site, you will receive access to a number of tools, educational materials and strategies to successfully market your website or blog without having to pay a penny for advertising. The materials you will gain access to include step by step instructions and guides on how to use social media sites; there will be at least one new guide published each month. You will also receive access to webinars and teleseminar coaching (again at least one new teleseminar or webinar will be published each month.) You will also become a member of the Social Power Linking Community Mastermind and the social marketing Buzz Group, a community of members who help each other and report back to the community on their experiences promoting on myriad social networking sites.

Membership of Social Power Linking will also let you have access to critical information that will help you produce enhanced levels of traffic to your website. You will also be in a position to enhance your RSS feed subscribers to attain better rankings and more link popularity, as well as all the things you would need to know about RSS content syndication. You will also learn how to market articles and press releases properly to enhance your link building and site popularity. You will even understand Jack Humphrey’s own easy methods of SEO and search engine marketing.

Social Power Linking is a membership site that is committed to serving you to render increased degrees of traffic to your web site using the most efficient methods. Unlike many websites, you will be exposed to ideas and tactics of traffic building from industry leaders both inside and outside of Social Power Linking membership.

Finally, membership of Social Power Linking will enable you to free privileged tools such as software that will relieve you time by aiding you in submitting content to all the major social news sites and social networking sites, and a 60 day stepwise plan to increase your traffic - this plan is used by the marketing organization run by Jack Humphrey for corporate customers who are charged thousands of dollars for the service.

I am also a member of Social Power Linking and I have found the membership to be immeasureably useful for my blog marketing endeavours. In fact, if you follow the 60 day plan seriously, then I can assure you that you can take your blog to a vastly different plane at the end of this period. I highly recommend that you join this membership to jump start your blog marketing efforts and start monetizing your blog within a very short time period.

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How To Submit Articles Properly

October 2nd, 2008 Second Trying Posted in SEO No Comments »

If you are looking to build quality traffic to your website you should seriously consider writing an article about your niche. Sign up with all the major article submission sites. Write new articles with up to date information on your niche topic rather than simply rewriting what is currently available.

Search engine optimization is getting more and more difficult by the day. Article marketing is a great traffic generator however. With article marketing a website can get a better page rank with the help of back links from the article sites.

Make sure that your articles are rich in content. The more thought and effort that you give to your content creation, the better. There are many companies that offer writing and re-writing services.

Most article directories and social networking sites will give you the option of previewing your article before submitting. The more articles you have online the more opportunities you have to get traffic to your website. There are hundreds of article directories that cater to both the general and niche markets.

The credibility gained by publishing an article can not be underestimated. Make your articles interesting to read. When you submit your articles to niche article directories, they have the potential to be read by thousands of visitors. Some studies show that up to 85% of web surfers are looking for information when they go online.

Ensure that your articles are well-written, informative, content-rich, and highly organized. You’ll be able to increase the attention you are getting online if you can augment the number of your copies. The Internet has always been content based.

A ton of good information is available online, much of it written by experienced, knowledgeable article marketers. The world wide web however, is a place where people can get lost and confused if they do not pay attention.

Sometimes it can take 4 or 5 weeks for an article you’ve written to start paying dividends. But, don’t let that discourage you. After a period of time that article can produce results for life.

To truly profit from article marketing you need to start thinking in terms of a large number of articles. Almost all word processors provide you with technology to check for spelling and grammar mistakes. Some article directories let you put links in the body of the article.

Try writing articles directed to readers of different skill levels, including advanced readers. Article marketing only makes sense because you are getting readers who are reading your article to go to your website when they are done. If all of the bases are covered than your article will do the job.

Make sure your articles are 100% original content. Education leads to knowledge which leads to trust. Expect a Learning Curve and prepare for big results.

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10 Top Guidelines for Video SEO - Video Search Optimization

October 1st, 2008 Mark Robertson Posted in SEO No Comments »

We all have seen the research that has been pouring out all over the internet with regard to the growing popularity of online video content. Internet users are consuming online video content at a rate greater than previously predicted. And, consumers all over are learning to produce and share online video content. Video can often be a more effective means for a producer to get a message across than typical offline or online content. In order to take advantage of the opportunity that exists today with regard to online video, one must learn the tips and techniques that can be used to allow for greater discoverability of online content - this is called Video SEO or video search engine optimization.

1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.

2) Keep in mind that when users search for videos on search engines, often time they use the word “video” in their search. For example, “car racing video.” Therefore, in addition to the keywords that you are targeting, also be sure to include the word “video” or “videos” in your description, text, title, meta data, etc…

3) Search engine crawlers rely a lot on the link texts to figure out what the video is all about as they are not capable to figure out the contents of the video otherwise. Therefore it is advisable to get as many back links as possible for your video.

4) Video sitemaps are a great way for you to tell the search engines where all of your video content resides. With video sitemaps, you make it much easier for search engines to discover and index your online video in a rapid manner.

5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.

6) Keep a keyword friendly URL structure that uses a few of your main keywords in the url string. For example - website.com/videos/car-racing-video/ is much better than website.com/videos/?videoID=123kjh

7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.
8) If you are hosting videos on your own site, use the sitemap that we mentioned earlier and keep your videos all in the same directory folder so that search engines can more easily locate all the videos you are publishing.

In addition to the specific optimization techniques listed above, make sure that you also follow some common guidelines for online video content:

9) With any SEO that you do online, choose keywords that you know users are searching for. Use keyword research tools to discover keywords and phrases that are most often searched for when looking for the information that you are creating.

10) Viewers who offer feedback are most likely to take the desired action on your video. This could be a good opportunity for you to submit fresh content, if the most popular videos were included months ago, it really helps.

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Six Things Expensive Video Production Companies Don’t Want You to Know

October 1st, 2008 Terry Stanfield Posted in SEO No Comments »

Video marketing has forged into the Internet and revolutionized the way people practice their marketing efforts. This means success for many people and a downfall for others. The biggest companies suffering are the expensive video companies because people have realized they can find what they offer elsewhere or even make it themselves.

Video production companies want you to think they are the only ones out there who can provide what you need when it comes to video marketing. There are many things they try hard not to share with the customer so the customer doesn’t go elsewhere. Here are six things that an expensive video production company does not want you to know.

1. Video production companies don’t want you to know about hosting companies who can store these large files online for you. They like to be the holder of videos and charge for making any additional copies being made and more.

2. A video ad marketing campaign requires a good camera to do the job. These cameras are not required or only held by expensive companies but can be rented at local camera shops for a small percentage of what you would pay the company.

3. There are cheap editing packages out there you can find to edit your videos for free or even at a very low cost. Most production companies will tell you their editing software for video marketing is the only software that can be used for the best results in quality and to increase website traffic.

4. They also don’t want you to know that your video is compatible with other platforms and sites. You can make your own videos that will have the same compatibilities as a production company for your video marketing needs.

5. One of the major costs of a video marketing production company is usually the costs of marketing. They do not want you to know about all of the free ways you can market your videos online yourself.

6. The number one thing a video marketing or production company that is expensive does not want you to know is how easy it really is to make your own videos. These companies are suffering now because of all of the people practicing making their own videos and they need as many people who don’t know how to make them not to find out.

There are many reasons why video marketing companies want to withhold information about videos. Many of these businesses have been put out of business with people making their own videos today. The things a business doesn’t want you to know about video ad marketing include how easy it is, camera rentals, cheap editing and marketing, and more.

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SEO and Internet Based Marketing

October 1st, 2008 joe cotroneo Posted in SEO No Comments »

Search Engine Optimization, known more often as SEO, is the process of making a website or other interactive content easier to locate by the use of search engines. Such content is far easier for web users to find, since they will come up higher in the list of results returned by search engines in stead of having to wade through millions and millions of websites to find the information they are in search of.

This is a very basic explanation of what search engine optimization is and of its purpose. But what does all of this mean for you as a writer? Well, it should give you a good idea of how the use of these words and phrases which people enter into search engines when they are looking for something is important to making the content that you write easier to find on the web. These search terms are known as key words and key phrases in the field of writing content for search engine optimization.

Now since you are probably writing this article on the behalf of someone else, how many times should you use this phrase in the article? That all depends on what your client has asked for. You might see search engine optimization articles which use the target keyword just once; in the title and others which use the keyword more than 20 times

Will there be a single keyword used in the article, or a group of related keywords? That all depends on what the client has asked for. Remember that you are not the only person here who has to work with your client; they likely as not have clients of their own. This is something freelance writers see a lot of - there may be a set of articles which need to be written with a view to search engine optimization and come with a set of instructions. You should follow these instructions as closely as possible to ensure that the client is happy with the end product. Usually, these instructions will be very clear and require no further clarification from your client.

However, there are going to be those occasions when you’ll run across a request or requirement which needs some clarification when you’re writing articles for search engine optimization. When this arises, get in touch with the client as soon as possible and ask them to explain anything which is unclear to you - in fact, the best time to do this is before beginning the assignment so there are no delays along the way as you write the piece; this ensures good turnaround time and a finished piece which the client is happy with.

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