As you already know, you absolutely must have a website if you intend to in any way remain competitive in the fast moving marketplace we ‘re in. And further, you will likely agree that simply having a website isn ‘t the end of it. Your local business website will need to show up high on googles first page. If not then it is just a waste of time. The obvious question then is how do you get your website to rank high in google?
You are probably aware that there are lots of people in your area that could put up a local business website for you. I ‘m sure that if you hop on over to google (but not yet) you could find thousands of companies that would be eager to put your business online. They would likely charge you anywhere from hundreds to thousands of dollars for the job. The problem of course is that 99% of them haven’t a clue how to get you free traffic from google.
Over the years website designers have become very very good at thier craft. That is they can offer you a business website that has all the fancy touches. They will build you a website that you will be proud to show to your friends.
Problem is you still won’t have any new business because you just won’t be high enough in googles search results for it to matter. It’s true. google doesn’t really give a flying rats arse how many bells and whistles there are on your buisness website. They just don’t care if you use flash or java or spinning jpegs or dancing elephants.
Many professional web designers like to show off thier fancy sites so that they can charge you lots of cash. Problem is that more often than not this stuff has a more negative effect on your rankings than positive. Having to much junk on your site is the last thing you want to do if your looking for the kind of people who will find you on the internet.
So what does Google look for? Websites that Google’s software judges to be highly relevant to the search term. When people search for “Chicago antique store” Google wants to show them information they’ll find useful. They’ll direct them to sites that Google’s software thinks are the best matches for “Chicago antique store”, not the ones with the cutest animated cartoons.
And there are ways of building a website that Google likes. Likes a lot. It’s called “optimizing”. When we build your website, we optimize both the underlying code, and the contents of the website to rank high in Google’s search results. Very high. And guess what? The higher up your website is in Google’s ranking, the easier it to stay there, because more people will be clicking on your site. And that will tell Google’s “spiders” that your site is even more relevant. When we build you a Top Ranked Website, you go right to the top, and you stay there.
Here’s some more good news. You don’t have to pay thousands of dollars for a website that makes your business a good amount of money. For less than a thousand dollars the right web designer can get you a great looking site that ranks very high in google and pulls in loads of customers and leads for your business. Do Not waste money on fancy bells and whistles, that’s not what your customers are looking for.
